At Popish Mortgage, we have many customers who are self-employed or small business owners. So how do they make it all work?

A quick search on the internet reveals millions of tips and tricks for making your small business more successful. As you read through some of these tips, you probably wonder which ones are more relevant to your company. Fortunately, there are a few of these tips that apply to all businesses regardless of size and funding. Here’s a look at three of those tips.

First, one of the best ways to make a small business more successful is by finding a mentor who specializes in your industry. This person can walk you through some of the biggest hurdles you’ll likely face, giving you great insight on how to overcome them without losing funding or sacrificing customer service.

You’ll also want to make sure that your business is serving a specific niche. Think about it — if you need heart surgery, you go to a heart surgeon, not a pediatric specialist. The same applies to your company. You have to figure out what it is that you specialize in and build upon your expertise. As more people see you as an expert in your field, you will notice your business becoming more successful.

Lastly, you should strive to keep your overhead to a minimum. The less you spend on overhead, the more of your funding and income you can spend on improving the customer experience. A great way to keep your marketing overhead expenses to a minimum is to take advantage of free advertising on social media. You can publish blog posts on your company website and then promote the posts on social media platforms. You’ll want to perform customer research to pinpoint which social media platforms to focus most of your attention on.

It’s some of the simplest tips like the ones mentioned above that can help your small business become more successful. The key to success is to build a plan and make tweaks to it as your business grows. For more information on how you too can have financial success, contact us today.

Sources: The Hartford, The Balance Small Business, Entrepreneur Media